A recent paper presented at the Annual Conference of the International Communication Association and reported on in the press suggested that when evaluating photographs from online dating profiles, men and women judge enhanced and un-enhanced photos somewhat differently.
But while women also rated men in these photos as more trustworthy than in ordinary photos, the opposite was true of women: men rated women in enhanced photos as less trustworthy.
One theory posits that “what is beautiful is good”, which means people tend to attribute other positive traits to attractive people.
Ratings of attractiveness predicted desire to date, but perceived trustworthiness was also a significant predictor of desire to date.
Evolutionary motivations are unconscious and operate without our explicit awareness.
In general, when evaluating potential romantic partners, men and women similarly respond that they want a kind, trustworthy, loyal, and honest partner.