Tinder alone produces more than 12 million matches a day, and if you’re a heterosexual American, you now have a one in three chance of meeting your future husband or wife online.
Before Tinder normalized “DTF” (“Down To Fuck”) as an opening salute, Valdez would send copy-and-pasted pick-up lines to dozens of women a day and track their effectiveness on spreadsheets.
“Online dating is a numbers game,” he would write in the Vi DA training manual years later.
From there, after the client has approved the message, a one-liner blitz will rain down on dozens of dating sites, targeting hundreds of women with the word “travel” in their profiles.
“We have a lot of ice-breaker messages that are billed around specific interests, like yoga or skiing or having a very short profile,” Valdez told Quartz.
“Rule 1: Don’t make her think too hard,” the manual says.